Edmund Aldrich de Leon

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About

I build engineering organizations and the platforms they run on.

I’m a CTO in Stockholm who has led technology in fintech, health tech and adtech, bringing the rigor of banking and medical regulation to any product. I work with CEOs and boards on strategy, and I still build, hands-on with AI.

Now
CTO at Rebtel
Based in
Stockholm, Sweden

Experience

  1. CTO at Rebtel

    June 2026 – Present

    Leading technology for a voice calling business as it adds mobile top-ups and new cross-border services.

  2. CTO at Anyfin

    Feb 2024 – Mar 2026

    Led technology as a European consumer finance company became a licensed EU digital bank.

  3. CTO at BrightBid (STO: BRIGHT)

    Nov 2021 – Jan 2024

    Co-founded the company and took its AI ad-optimization platform from prototype to a public listing.

  4. CTO at NuvoAir

    Apr 2017 – Dec 2021

    Built a digital respiratory health platform from day one, from Bluetooth medical devices to the cloud.

  5. Lead Engineer at Pingdom

    Jun 2015 – Mar 2017

    Led iOS and Android development for the company’s monitoring platform.

  6. Senior & Lead Software Engineer Roles

    Dec 2006 – Jun 2015

    Led software engineering in telecoms, banking, insurance and finance across the Nordics and Southeast Asia.

Career Highlights

  • Led a consumer finance company’s technology through an EU banking license and into profitability. Anyfin
  • Co-founded an AI ad-optimization company and took it to a public listing. BrightBid
  • Built a medical-grade digital health platform from day one, and grew the engineering and data science team behind it. NuvoAir

Awards

  • Best Health Tech Startup - Global Startup Awards 2019 (NuvoAir)
  • Google Android Dev Camp KL Hackathon Winner
  • Battlehack Stockholm Winner - Best Flic.io integration
  • 2nd Place - Medica App Competition 2017

Skills

Leadership & Org Design
Org design · Team scaling · P&L ownership · Board & CEO engagement
AI & ML
AI-assisted development · Large language models · ML platforms · Real-time AI products
Architecture & Platform
Distributed, high-availability systems · Cloud infrastructure · DevOps · Legacy modernization
Compliance & Security
Regulatory compliance · Banking and payments regulation · Medical device regulation · Data protection & security
Engineering
Backend & web · iOS & Android · Data pipelines

Contact

Email or LinkedIn reaches me fastest.

Section